Who this is for
Next.js with Sanity is a good fit when a marketing site has to be fast, has to look exactly as designed, and changes every week. I build and fix these sites for:
- Marketing teams at B2B, SaaS and healthcare companies who need to publish pages, case studies and campaign content without waiting for a developer.
- Companies leaving WordPress that want a faster front end and a cleaner editing experience, without losing their rankings (see WordPress to Next.js migration).
- Agencies that sell Next.js and Sanity builds and need senior capacity under their own brand (white-label development).
If your team is happy in WordPress and the site is not limited by it, I will tell you that too. A rebuild is not always the answer.
What I build
A content model editors understand. Document types and fields named for what the editor is doing (a case study, a service, a proof point), not for where they appear on the page. Reusable sections where they help, fixed fields where consistency matters.
A Sanity Studio set up for your team. A desk structure that matches how the team thinks about the site, sensible validation, and previews that show the real page before it is published.
A fast Next.js front end. Static prerendering or incremental regeneration so pages are served as HTML from the edge, images delivered through Sanity’s image pipeline at the size each visitor needs, below-the-fold images lazy-loaded, and self-hosted fonts.
SEO that survives the move. Server-rendered HTML, per-page titles and descriptions editable in the Studio, canonical tags, an XML sitemap, structured data, and a redirect map when URLs change.
A handover the team can use. Short task-based guides and recordings for the edits that happen every week.
Proof
Two recent Next.js and Sanity projects, described without client names:
- Healthcare agency website: prerendered Next.js on Vercel with Sanity for services, portfolio, images and video. Lighthouse on the live site (3 October 2026, whole site): desktop Performance 98, Accessibility 100, Best Practices 100, SEO 100.
- Restaurant-technology marketing site: the site was already on Next.js and Sanity, but CMS images were served at full upload size. Routing them through Sanity’s image pipeline, lazy-loading and trimming fonts took the homepage from 21.3 MB to 1.1 MB and mobile LCP from 29.2 s to 3.0 s (Lighthouse lab results, staging build).
How a project runs
- Assessment. A look at your current site, content and goals, with a written plan and a fixed price. For Next.js sites it starts at $375 and is credited against follow-on work on the same site within 60 days.
- Content model first. We agree the document types and fields before any page is built, because that decides how easy the site is to run.
- Build in weekly steps. You see working pages and the Studio every week, not only at the end.
- Launch and hand over. Redirects, sitemap and Search Console checked on launch day, then the guides and recordings.
Pricing
Next.js builds and WordPress-to-Next.js migrations start at $2,450, scoped after the assessment. Fixes and speed work on an existing Next.js and Sanity site can be quoted as a fixed-price job. Agencies can use prepaid hour blocks. See pricing for the full list.
The Sanity documentation and the Next.js documentation cover the platform details if your team wants to read ahead.
Sample work
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Dalia Beaini
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Enovio
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The Social Tap
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Related case studies
Other services
Frequently asked questions
Why Sanity instead of WordPress as the CMS?
Sanity stores content as structured data and lets the Studio be shaped around your team, which suits marketing sites with many reusable content types and a custom front end. WordPress is often the better choice when the team already knows it and the site does not need a separate front end. I recommend whichever fits after the assessment.
Can my marketing team edit the site without a developer?
Yes, that is the point of the content model and Studio setup. Editors add and update pages, case studies and images, and preview changes before publishing. Structural changes, such as a new page layout, still need development.
Will moving from WordPress to Next.js and Sanity hurt our SEO?
Not if it is planned. I map every old URL to its new one, keep titles, descriptions and structured data, set up 301 redirects, and check the sitemap and Search Console at launch. Rankings can move for a few weeks while Google recrawls.
Can you fix or speed up an existing Next.js and Sanity site?
Yes. The most common problems are oversized CMS images, too many preloads and heavy third-party scripts. I measure first, then fix in order of impact, with before and after numbers.
Do you work with agencies?
Yes, under your brand and NDA, with no client contact unless you want it. Agencies can buy prepaid hour blocks or fixed quotes per project.
Tell me about your site and the team that will run it
Share the constraints, launch pressure, and technical scope.
- Current stack or platform
- Key integrations or APIs
- Timeline and delivery constraints
- The highest-risk technical unknown