Website Redesign

Redesign, rebuild or refresh: which one do you need?

Most website redesign projects go wrong at the first step: nobody decided how deep the change should be. There are three honest options, and the right one depends on what is actually wrong.

• Refresh. The structure and code are fine; the look, copy or key pages are dated. Cheapest and fastest.
• Redesign and rebuild the theme. The design needs to change and the current theme or page builder is the reason the site is slow or hard to edit. The content and URLs stay, the front end is rebuilt.
• Replatform. The site has outgrown WordPress, for example an app-like product or heavy interactivity, and you are moving to Next.js or a headless setup.

I will tell you which one fits, including when the answer is the cheaper one. If you are not sure, start with a technical assessment.

What a redesign with me includes

• Content model. Fields and blocks that match how your team really publishes, so editors can build pages without breaking the layout.
• Design to code. I build from your Figma designs, or from a design system I set up with you, as a custom theme or lean block-based build.
• Performance budget. Speed targets agreed up front and checked before launch, not after.
• SEO preserved. A URL inventory, a redirect map, metadata and structured data carried over, and monitoring in Search Console after launch.
• Accessibility. Semantic markup, keyboard use, contrast and labels as normal quality, not a late add-on.
• Handover. Documentation, editor training and a support option.

Signs it is time to redesign (and signs it is not)

Time to redesign: the site looks dated next to competitors; visitors cannot find what they need; the mobile experience is poor; your team avoids editing pages because they break; or the brand has changed and the site has not.

Probably not a redesign: the site is slow but the design is fine (a speed fix is cheaper), traffic has dropped (check indexing and links before blaming the look), or the real problem is the content. A redesign will not fix any of these on its own, and I will say so.

Elementor, Divi or a custom theme?

If your team already works in Elementor and is happy, I will build in it and keep it lean rather than force a rebuild. If the builder is why the site is slow and hard to edit, I rebuild the front end as a custom theme with structured fields, which is lighter and safer for editors. See custom WordPress vs page builders for the trade-offs.

What I need from you

• Your goals for the new site and who it is for
• Designs, or the brand assets and examples I should design from
• Access to the current site, analytics and Search Console
• One decision maker who can answer questions within a few days

How the project runs

1. Assess. What exists, what works, what the redesign must achieve.
2. Plan. Fixed scope, milestones, price and launch date in writing.
3. Build on staging. Reviewable milestones, weekly updates.
4. Launch. Redirects, analytics, speed and forms checked against a launch list.
5. After launch. Thirty days of monitoring for lost rankings and broken paths.

What a redesign costs

A custom WordPress build starts at $2,600. WooCommerce stores, complex builds and migrations start at $4,900. The number depends on page count, templates, integrations and content readiness, and you receive a fixed quote before any work starts. See pricing and what a WordPress developer costs.